• The most comprehensive strategic competitive advertising evaluation research product to date, as
    developed by BMI.

  • It covers all media including TV, Radio, Print, Internet, Cinema, Outdoor, and Taxi rank activities.

  • The total advertising placement, spend, contents, and target audiences of all competing brands in
    an industry is strategically analyzed and trends tracked. Strategic shifts in terms of target market,
    or media use or messaging contents, are clearly identified and immediate action can be taken.
    Competitive strategies become clear and counter strategies can be developed and implemented
    timeously.

 
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